Now that you've connected Stripe or connected Paddle, it's time to create your first campaign.
Your campaign settings determine how much of a commission to pay your affiliates. Currently Rewardful supports percentage-based and fixed-amount commissions in any currency. By default, commissions are recurring until the referred customer cancels. However, you can limit it to any number of payments or months.
Give your campaign a name, such as "Friends of <Your Company>", add your Website URL, and choose how much of a commission to pay. We recommend paying at least a 30% commission — it might seem like a lot, but keep in mind you really want your affiliates motivated to share your product. Pay too little and your affiliates won't be very excited about their earning potential. Besides, affiliate sales are sales you likely wouldn't otherwise see, so (assuming your margins are unusually thin) you're still making a healthy profit even with a 30% (or higher) commission.
How commissions are calculated
When an invoice is paid in Stripe (either an automatic subscription invoice or a one-off invoice) Rewardful will check to see if that customer was referred by an affiliate.
If so, Rewardful will calculate a commission from your campaign settings and the amount actually paid by the customer. For example, if your commission rate is 30% and a customer is charged $100, the affiliate will earn a $30 commission. If the invoice amount is $100 but the customer has a $25 coupon (meaning they're only charged $75) then the affiliate will earn a $22.50 commission.
Commissions will be generated for every invoice paid by a referred customer. Rewardful also now supports Charges (typically used for one-time purchases) that aren't associated with a Stripe customer.
After you've created your campaign, you'll be taken to the next step: installing Rewardful on your website.