You can include UTM parameters in your affiliate links to better track traffic and conversions in tools like Google Analytics. By adding these parameters, you gain more visibility into where your customers come from and how each campaign performs.
Adding UTM parameters for all affiliates in a campaign
If you want all affiliates in a campaign to use the same UTM parameters, you can include them directly in the campaign URL in the campaign settings.
Set your campaign URL with the UTM parameters:
Rewardful will automatically append the affiliate token at the end of the URL:
You can also include multiple UTM parameters by adding them in the campaign settings URL. Your URL might look like this:
Adding different UTM parameters per affiliate
Since UTM parameters are defined at the campaign level, you’ll need to use separate campaigns to apply different values.
Here’s how it works:
Create a new campaign for the affiliate (or group of affiliates).
Set the campaign URL with the UTM parameters you want to use for that group.
Move the relevant affiliate(s) to this new campaign. If needed, you can follow this guide to transfer affiliates between campaigns.
Each campaign has its own URL settings, so this approach lets you control the UTM parameters used in the affiliate links.
If you have any questions or run into any issues, feel free to reach out. We’re happy to help.