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Build a landing page

Best practices for your affiliate program landing page

Emmet Gibney avatar
Written by Emmet Gibney
Updated over a week ago

Now that you’ve successfully installed Rewardful, you should set up a landing page for your new affiliate or referral program.

The purpose of this page is to explain how your affiliate program works and builds excitement with potential affiliates, partners, and influencers.

When building an affiliate program landing page, consider including the following elements:

  • Compelling Headline: Grab the attention of potential affiliates with a clear and captivating headline that communicates the benefits of your affiliate program.

  • Program Overview: Provide a concise summary of your affiliate program, including key features, commission structure, and any unique selling points that set it apart.

  • Call-to-Action (CTA): Include a prominent CTA button or link that encourages visitors to join your affiliate program. Make it visually appealing and use persuasive language to entice action.

  • Program Benefits: Highlight the advantages and incentives for affiliates, such as competitive commissions, performance-based rewards, marketing materials, dedicated support, or exclusive promotions.

  • Commission Structure: Clearly outline the commission rates, payout frequency, and any additional bonuses or incentives that affiliates can earn by driving sales or referrals.

  • Product or Service Information: Briefly describe the products or services that affiliates will be promoting, emphasizing their quality, value, and relevance to the target audience.

  • Affiliate Resources: Provide access to a resource center or dashboard where affiliates can find promotional materials, tracking links, banners, product images, and other assets they can use to effectively promote your offerings.

  • Testimonials or Success Stories: Feature testimonials or success stories from existing affiliates who have achieved significant results by participating in your program. This helps build trust and demonstrates the potential for success.

  • Affiliate Support: Highlight the support system available to affiliates, such as dedicated account managers, responsive customer service, training materials, or an FAQ section to address common queries.

  • Program Terms and Conditions: Clearly state the terms and conditions of your affiliate program, including guidelines on prohibited activities, compliance requirements, payment terms, and any specific rules or restrictions.

  • Contact Information: Provide contact details or a contact form so that potential affiliates can reach out with any questions, concerns, or partnership inquiries.

  • Social Proof: Incorporate social proof elements, such as the number of current affiliates, partnerships with well-known brands, or positive media coverage to reinforce credibility and demonstrate the program's popularity.

  • Mobile-Friendly Design: Ensure that your landing page is optimized for mobile devices, as many visitors may access it through smartphones or tablets.

  • Clear Navigation: Keep the landing page layout clean and intuitive, making it easy for visitors to find essential information and navigate through the page effortlessly.

  • Visual Appeal: Use high-quality images, graphics, and videos to enhance the visual appeal of your landing page and make it more engaging.

Remember to continuously test and optimize your landing page based on user feedback, conversion rates, and industry best practices to maximize the effectiveness of your affiliate program.

Landing Page examples:

If you don’t have time, here are some tools you could use to make a quick landing page:

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