Visitors, Leads & Conversions

What is a Visitor, Lead or Conversion in Rewardful's dashboard?

Emmet Gibney avatar
Written by Emmet Gibney
Updated over a week ago


A Visitor is when someone clicks a valid affiliate link and lands on your site. Our step-1 script must load for it to count as a Visitor as we don't use re-directs for link tracking.

A Lead happens as soon as you pass the referral data to Stripe.

A Conversion is when a successful charge or payment occurs in Stripe.

Did this answer your question?